Understanding the key roles of a content moderator can help protect your reputation and reputation. Knowing the skills required would make it easier to filter the type of moderator you would want for your team.
From the constant abuse on Twitter to the status people share on Facebook; Writing data has become second nature for all end users. These are some of the topics that social media spreads every day. But who protects the community and the brands that need to find their way onto their target audience’s screens? ONE Digital content moderator come to the rescue.
Let’s take a closer look.
Content moderation is the technique used to filter a post based on the rules and guidelines of the social media platform or online community into which the post was introduced. Contrary to the norm, moderators are not exclusively AI. Moderators can also be people with rigorous training and hard guts. It is a thorough task that has key roles that social media content moderators understand and embody in their work.
Key roles of a content moderator::
- Protect your brand and business reputation by separating the terrible from the upright posts and topics
- They also categorize what kind of topics or topics are publicly visible and discussed and whether or not community responses are required.
- Filter out spam and explicit posts that are inappropriate for your community and brand
- Engage the online social media community with responses on blogs, videos, and the like.
- Serves as a barrier between objectionable posts and language as per the platform’s guidelines.
Now that we know what key roles they have, you can outsource people to become what skills are needed Remote content moderators.
The key skills and characteristics of a content moderator
- Moral compass
- Tolerance for special content
- Tolerance to stress
- Interpersonal skills
- Communication skills
1. Moral compass
One of the decisive factors that often define the question: “What is a digital content moderator?? “is having a solid moral compass in place. This means our online referees have a good grasp of what is right and what is wrong. They are the frontliners on explicit matters that are inappropriate for the brand’s target audience use common sense when it comes to making decisions about filtering positive content from destructive user content and promptly deleting offensive or unacceptable posts.
2. Tolerance for special content
Regardless of which social media platform, forum or messaging app you use to share your posts, the topic is always sorted. Most of the time, some people shared topics that are explicit and downright dangerous to the community. Content moderators need to be able to distinguish whether the post or video is appropriate for the audience with the degree of specificity it represents.
3. Tolerance for stress
Content moderation workflow is one that tests the moderators every day. Imagine the multitude of weird and explicit posts and videos that digital content moderators are exposed to on a daily basis – the sheer volume of user content they deal with every day leaves them emotionally and mentally drained. The pressure of having to categorize all the content created can destroy them and affect their wellbeing. Therefore, the job requires a high level of stress tolerance.
4. Interpersonal skills
This skill includes the ability to talk to others while communicating the subject well. The moderator’s role is not limited to filtering the information and content shared by users. Speaking and initiating discussions in the community to which they belong is also part of their responsibility. Chats are an example of this. Often times, when a post or video is found offensive or dangerous, presenters need to fly in and explain why the content has been flagged as such without annoying the person any more.
5. Communication skills
Even if that skill is subhuman, it is still a different skill on its own, as it’s one thing to be sociable and another to be clear about your case when it comes to a subject. Digital referees need to be able to answer why posts and videos have been blocked and explain in the guidelines why possible content is blocked.
This is an important skill when it comes to moderating content as everyone is going through something. Sometimes people post what they feel or think without considering whether it will benefit others or not. Chat post moderators need to be able to not let their biases get involved in their work and feel what the person who posted is feeling. They are not intended to be offensive, but rather to be professional and partial if a fight breaks out in the comments section because they would understand both sides and focus on helping to resolve the feud.
Vigilance is required as the posts are quick and need to be sorted and filtered. Moderators can’t be sleepy and limp. Failure to confirm responses to dangerous posts carries the risk of sharing posts that could contain malware that destroys the database or the security of the digital or social media community they belong to.
When you know all of these facts, outsourcing is the best choice for you and your business. You can use it to protect your brand and reputation while effectively solving problems with limited resources and the workforce to moderate user content. It is highly recommended that you try Chekkee’s social media moderation services.
You trained Moderators for social media content to strengthen your brand and to better connect with your community on the social media platform of your choice. The main features of their social media moderation tools include a larger audience through traffic inducing activity from followers, real-time customer support through security and protection, and a credible online presence backed by professionals.
Now that you know what a content moderator is and how important it is, check out Chekkee for your content moderation needs.