Top 5 in the Times of India’s largest campaign

The Times of India, owned by the Times Group, is the world’s largest English-language daily newspaper and one of the top six newspapers in the world. It is a trendsetter who adheres to the highest standards of journalism.

The Times of India is enormously vocal about campaigns for the benefit of India and its people. What makes your campaigns so unique, you ask?

Your marketing strategy is very different from other newspapers. You have moved away from functional, requirement-based advertising promises. They are now trying to hit an emotional nerve in their audience. They used a range of emotions, from harsh reality to laughter, from a slice of creative life to those honoring a typical day in the life of an Indian. The common thread was a clear “indigenous” approach, reader approval and a range of prices from various advertising functions. Her campaigns seek to influence the life of every Indian.

Without further ado, let’s take a look at the Times of India’s top 5 largest campaigns.

Top 5 of the Times of India’s extensive campaigns

  1. Lead India Campaign
  2. India ready campaign
  3. Flirt with your city campaign
  4. Campaign for lost votes
  5. Scrap Sec 377 campaign

frequently asked Questions

Times of India - Lead India Campaign
Times of India – Lead India Campaign

Top 5 Times of India’s Major Campaigns

Here are some of the Times of India’s biggest campaigns

Lead India Campaign

Times of India – Lead India Campaign

The Lead India program, launched in August 2007, focused on the Times of India campaign. Times of India ran a multimedia campaign to raise awareness of the project. The newspapers were saturated with print ads titled “Do” with Shah Rukh Khan as the main face.

The main objective of the Lead India program was to identify new leaders in the educated urban middle class of India. Someone with a socio-economic class who did not enter politics very often but wanted to work in business. People with this background tend to overlook the local and rural middle class, too tied to local interests and removed from the cosmopolitan environment of the urban elite.

This campaign was extensive and successful and inspired the Times of India’s “Teach India” movement.

India ready campaign

Times of India – India faces the campaign

The local democracy of the last generation of political leaders is economically and visually unattractive compared to the “old” middle class. According to this vision, the economic pulse of the nation lies in the urban middle class, which should consequently have political clout. The campaign theme song, written by the famous poet and lyricist Gulzar, was called “The New Hymn”.

The realization of the commercial was that most of the people in the country were aware of the country’s economic, political and social problems. Still, nobody wanted to do anything against her. People were aware of the solutions to problems, but they preferred to complain rather than take action. As a result, all people, regardless of their differences or divisions, had to come together. In order to be able to take part in the race towards a bright future, everyone has to become one according to their abilities, regardless of handicaps.

India Poised was intended as a call to action to engage the general public and to instill a sense of empowerment and participation. Times of India presented the audience with stories from committed individuals, members of civil society, whose activities are seldom featured in the print media or on television. The Times of India urged readers to come up with suggestions for what they believe to be the best solutions to problems that plague major sectors. At the same time, newspaper advertising condemned problems plaguing essential industries.

Of course, readers had to register and provide their email address or cell phone number in order to participate in order to become potential clients for the Times group.

Flirt with your city campaign

Times of India – Flirt with your city campaign

This campaign started in June 2018. A simple observation inspired this ad: everyone has a relationship with the city they want to live in and perpetuates numerous common interests, progress and quality of life. City dwellers, however, at some point become contented with their cocoons and self-imposed geographic restrictions that limit their enjoyment of the metropolis in which they live. It’s time to rekindle that love affair with the city by bringing the Times of India readers up to speed on the new daily hub for everything related to the city.

From watering holes to hunger zones, for party animals, artists, activists, and everything else that makes their city their city, the Times of India’s Metro Supplements (TIMS) encouraged individuals to flirt with their city because every relationship has a sense of adventure and sharing ideas requires being successful.

This campaign aimed to produce a dynamic anthem for each city, inspired by their own pop culture and centered around the Times of India’s Metro Supplements (TIMS).

Because the film had a city avatar, the campaign narrative used rap as a backdrop, drawn from the traditions of each city, the sounds of the city’s surroundings, and quirky lyrics. The campaign began with a series of short films that showed the nuances of their cities and featured several well-known personalities.


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Campaign for lost votes

Times of India Campaign – Campaign for Lost Votes

If everything is becoming portable and mobile in today’s digital age, why is a significant activity like the right to vote, a constitutional right, still tied to our place of residence?

Over 280 million voters were unable to vote last time because their ballot papers were not mobile. It is an astonishing number: almost a third of India’s electoral population! A third of voters could turn the tide completely in an election where a few points can make all the difference.

The campaign for lost votes has now allowed people across the country to ask the government this fundamental question, to the point where the electoral commission noticed!

As a nationwide 360-degree campaign, Lost Votes is reinforced through a variety of media, including editorial content, TV, print, outdoor, activations and digital advertising. It aims to ensure that everyone, regardless of their location, can exercise their right to vote. The aim of the endeavors is to make people’s voices as mobile as they are. It’s a revolutionary, powerful idea that is gaining momentum as people from all walks of life demand the right to vote from anywhere.


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Scrap Sec 377 campaign

Times of India – Scrap Sec 377 Campaign

For decades, the LGBT community has been attacked, arrested, imprisoned, humiliated, defamed, beaten, pressured into detention and stigmatized. Homosexuality is unnatural under Section 377, 158 year old British-era legislation that has a maximum sentence of ten years in prison.

In 2009 the Delhi Supreme Court ruled that the law was discriminatory. People shouldn’t criminalize a same-sex relationship between two consenting people. Activists and academics welcomed the move, believing India is finally opening up to the rights of sexual minorities.

Numerous campaigns, in particular the Times of India’s “Scrap Sec 377”, have been launched and many petitions have been signed. In a landmark decision, the Supreme Court decriminalized sexual interactions between consenting homosexual adults, bringing diversity and pluralism to the fore in the public debate in India.

Not only did it repeal the 158-year-old controversial legal provision, it also signaled the end of the prejudices it claimed had plagued India.

frequently asked Questions

When was the Times Group founded?

The Times Group was founded on November 4, 1838.

What are the newspapers under the Times group?

Times Group newspapers are:

  • Times of India
  • The economic time
    Navbharat times
  • Maharashtra times
  • Egg samay
  • Mumbai mirror
  • Vijaya Karnataka
  • Bangalore mirror

Who is the owner of the Times Group?

The Sahu Jain family owns the highest stocks in the Times Group.

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