Once a big tech behemoth, Facebook (now Meta) is now not even in the top 20 most valuable American companies. Facebook, which has a market cap of over $1 trillion, was one of the top five most valuable American companies last year. The company is currently valued at around $270 billion.
Most people don’t expect a company the size of Facebook to fail with their creations or products. However, this is wrong! Well-known companies have experienced numerous setbacks along the way. Facebook has suffered some particularly severe setbacks among these.
Facebook has always been open about its development plans. Few people know that Facebook struggled in many areas in its early years. Many of Facebook’s inventions were either heavily criticized or didn’t work for general users. Some of the products violated both internet neutrality and user privacy.
There have been instances where Facebook has been severely criticized in the US and Europe for some of its monetized services, which ultimately turned out to be a complete failure. In this article, we talk about some of the most notable mistakes made by Facebook. Let us begin!
At the end of 2012, Poke was released, a Facebook application similar to the well-known Snapchat. Since it exactly copied Snapchat’s photo and text disappearing feature, it was quite popular at first.
In an interview, Mark Zuckerberg claimed that Poke was fully developed in just 12 days by a small team of programmers. It was the result of a marathon coding session called a hackathon.
Later, compared to other well-known Facebook products, Poke was one of Facebook’s biggest failures.
Facebook bought Parse, a mobile app development platform, in 2013. Facebook felt good about running Parse and growing it to heights as the business was doing well and had big customers. But when Facebook bought it, things didn’t go as planned. Facebook has discontinued Parse, citing a desire to focus more on its core offerings.
Beacon, a 2007 Facebook release, was another resounding failure. It was essentially a tracking program that recorded about 50 user online activities and purchases. Beacon then published the user’s purchase on its news feeds without asking the user’s permission.
Thousands of Facebook users have signed petitions calling for Beacon to be removed once it goes into effect. As a result, about a month later, Facebook finally stopped using the Beacon tracking program.
Mark Zuckerberg later apologized to its users for the bizarre design and promised to make it better.
Facebook has developed a new shopping app that allows users to make purchases using the credits they’ve accumulated while playing games like Farmville. It was purely for the fun and benefit of the customers. However, it was a complete failure as the user could not understand the procedure. Facebook Credit is ultimately shut down because of its complicated working and process.
To encourage designers and developers to create more inventive and distinctive mobile apps, Facebook launched a new product called Creative Labs in 2013. But the result was the opposite. In fact, Facebook experienced two major failures for that reason alone: the first was Paper, a new reading app, and the second was Slingshot (the second failure in an attempt to duplicate Snapchat).
The majority of Facebook’s unsuccessful apps were products from Creative Labs. Had it continued, it would have caused more outages at Facebook and was the main reason for the low overhead.
Sponsored Stories, one of Facebook’s most complicated and controversial products, was immediately banned for its potential abuse of risks and threats. But later Facebook revived it with changed specifications.
One of the most popular social media platforms is Facebook. It has many incredible features and services that enchant users in every way. Initially, it faced criticism and failure with its unusual but innovative products. Although the ideas were pretty good in most cases, it wasn’t enough to keep the audience.
This article clarified some things regarding the unsuccessful Facebook products. Stay tuned for more articles like this one!
What are some of the failed Facebook products?
Beacon, Sponsored Stories, Creative Labs and Facebook Credits are some of the failed Facebook products.
Which companies belong to Facebook?
Messenger, Instagram, WhatsApp and Oculus are some of the companies owned by Facebook.
What are some of Mark Zuckerberg’s mistakes?
Facebook crisis, criticism of his inventions, securing investment and funding, privacy scandal breach and critical need for mass users are some of Mark Zuckerberg’s failures.
Who is Facebook’s biggest rival?
Facebook relies on ads as a source of income. So Google is Facebook’s biggest competitor when it comes to advertising.