Are you interested in the marketing industry? Perhaps you are considering changing roles and a more creative career? Maybe you just want to find out what real digital marketers are doing in their daily lives? Whatever the reason, we’re here to explain everything. Let’s examine the projects digital marketers are working on, how they navigate the industry, and what skills are required to be successful in the field.
What is digital marketing?
To understand what digital marketers do doyou need to understand what digital marketing is is. In short, digital marketing is the promotion of products or brands through one or more forms of electronic media. Digital marketing differs from traditional marketing in that it gives professionals real-time analytics on the successes and opportunities of their campaigns. They get this data from various channels and methods to understand how their brands are perceived. That awareness, in turn, enables them to shoot campaigns to ensure their audiences trust their brands and that they are seen as authority figures in their respected industries.
What are digital marketers doing?
If you ask most digital marketers they will tell you that every day is different from the next. That’s because brands are constantly changing in the direction of current trends and seasons. Here’s a better look at what these industry experts do on a daily basis:
Develop marketing strategies
You can no longer throw an arrow at an idea and hope it sticks. These days, you need to be strategic about which approaches to take when you are ready to show your brand to the world. This process means that digital marketers spend a lot of time analyzing the existing strategies of their own companies or that of their customers so that they understand where they stand. From there they start developing strategies such as: For example, what social media channels are best for each company, what types of content are most relevant to their target audience, and what needs to be done to successfully implement those plans.
Manage marketing strategies
Digital marketing strategies span everything from social media and search engine optimization (SEO) to email explosions and websites. Anything online or viewed from an electronic device is some form of digital marketing and the experts are responsible for managing these elements. Digital marketers can be held accountable for driving engagement, including responding to comments, follow-ups, and likes on social media. They may be given the job of composing an email message to be sent to a company’s customer base or revising blogs and websites to make sure they are user-friendly with updated keywords.
Once a campaign is turned off and executed, it can no longer be considered a “set-it-and-forget-it”. Digital marketers need to watch the content closely to monitor what works and what doesn’t. Great digital marketers don’t wait until the end of a campaign to analyze the results, although this is certainly an important step. Instead, they make it part of their daily routine to check the status of their marketing efforts to make sure everything is going according to plan.
Keys to Success for Digital Marketers
Digital marketers are jugglers, peacekeepers, and strategy seekers. When considering a career in this field, it is important that you be able to complete a dozen tasks at once and wear as many hats. You need to like numbers as much as you like people, and you want to have a curious side about you who tries to be creative when the opportunity arises. Successful digital marketers are strong communicators, work well with others, and love big data because you can’t make the right decisions until you know what the statistics are saying.
Experience required to enter the industry
A degree in digital marketing or communications is often preferred to become a digital marketer. You also want to have a portfolio of media related content that you have created. It is helpful to find out about the latest trends in the industry as things change rapidly in this area thanks to the constantly updated technology. Consider starting a project so you can show potential employers your good attitude and willingness to learn new skills.
Like most industries, digital marketing is filled with its own technical jargon. Keep up to date with the marketing vocabulary and take the time to maintain your online presence. These aspects can be a critical factor in hiring managers when interviewing for your dream position. Don’t be afraid to network either. Many marketers are outgoing people who enjoy chatting with people who speak their language. Join groups on LinkedIn or find professional meetups in your area where you can ask questions and get expert advice.
Choose a smart career path
If you are considering jumping into digital marketing, this is a good time to start learning more about the industry. With a little research and effort, you could soon be managing clients, building brands, and building audience engagement in ways you didn’t know was possible!