Any individual can face a legal problem at some point in their life. And whether it is a small or large problem with the law, they should seek help from a legal advisor. Therefore law firms are founded.
As a law firm owner, your main goal is to serve the people. However, it is also important to consider growth to a large extent. Growing your business can be a challenge. There are many factors to work on, from attracting more customers to scaling up operations.
One of the most efficient ways to grow your client base is to apply law firm SEO best practices.
How does SEO work for law firms?
Almost all companies and organizations use the Internet. You can do this for your law firm as well. Most of the people today rely on the internet to gather the information they need. When it comes to legal advice, 96% say they do their research online first. Then 74% of those people get in touch with a law firm that they have also seen online. Imagine your website has a lot of content – there is a good chance that an online user just browsing could be a potential customer!
This can be achieved through search engine optimization (SEO). This digital marketing technique is designed to make your website more visible on search engine results pages (SERPs). Applying law firm SEO best practices can help your law firm keep growing.
Why you should implement SEO for law firm websites
SEO is not magic. It requires the skills of professionals. Other law firms are already applying SEO to their digital marketing efforts. So why not Here are the top benefits of SEO for law firm websites:
Provides strong online visibility
In order for your law firm to get noticed, you need to be more visible online. This is important because as mentioned earlier, most people rely on the internet to seek legal advice or to find a lawyer to hire. If people can find your website easily, there is a good chance they will contact you and become your customers.
A study by Sistrix on the search behavior of Google users shows that 28.5% of clicks land on the first organic search results pages. Those on the second page only get 15.7%, which is just over half the clicks on the first page results. In the same study, you can see that the click-through rate (CTR) of the following organic results is steadily decreasing.
The higher your ranking on the SERPs, the more likely it is that people will land on your company’s website.
SEO is not just about helping websites rank well on search engines. This also makes your website an authority in your niche. When your website produces high quality content, it not only adds to your search engine rankings, but also your reputation.
Again, the first initiative by people seeking legal advice is to search the Internet. Of course, they choose a website that offers information that is relevant to their legal concerns. And when your website successfully serves such content, it can be recognized as an authority in your niche.
Sure, it takes time to gain people’s credibility. But with the right implementation of SEO strategies, you can definitely win the trust of potential customers in due course.
Attracts more customers
An important part of SEO is quality content. If your website visitors are constantly finding relevant information on your website, they may consider your website a reliable resource when it comes to legal matters.
As a result, you will get more traffic to your website, which will gradually improve your rankings on the SERPs. As you become an authority in your niche, your business will also attract more customers.
Generates more sales
As your business has more customers, you also get a higher return on investment (ROI). Proper application of SEO best practices can help you convert leads into paying customers. Even if they don’t become customers right away, chances are they will pass your company on to their friends or other people they know.
Keep in mind that SEO will take time to take effect on your website. However, once your website is fully optimized, more leads are sure to come in. Along with other digital marketing strategies, SEO can produce great results for your business.
Law Firm SEO: Best Practices to Follow
Here are some tips on how SEO marketing law firms can apply on their websites.
Work on your keywords.
Keywords play an important role in optimizing your website. The more specific your keywords, the more likely your website can attract potential customers. Keyword research can give you a good idea of which search phrases to target. List possible words or phrases that may be associated with the niche your law firm specializes in.
Don’t settle for just generic keywords like “lawyer” or “lawyer”. Try to add the city you serve and the specialization you have. For example, you can approach a divorce lawyer in Los Angeles or a business lawyer in New York.
Improve the structure and design of your website.
Even if your website has high quality content and it is not as well structured, online users may stray from it. According to a Stanford web credibility study, 75% of people judge a company’s credibility based on just the design of the website. And we’re not just talking about what the colors or fonts of your website look like. You should also consider the formatting of content. In general, you should make your website easy to navigate.
The aim is for your potential customers to know and find your services immediately. Make sure you add a navigation bar that is easily visible to online visitors. For example, you can add a Practice Areas drop-down menu. This ensures a good user experience that sends a good signal to search engines.
Provide a good user experience (UX).
According to a study, 88% of online users admit that they are less likely to revisit a particular website if they have a bad experience using it. That is why you need to aim for your website to be user friendly.
As a law firm, it can be tempting to add too many pages. This is understandable as your goal is to deliver more valuable content to your online visitors. One way to make it easier for your visitors to navigate your pages is to add a sidebar that contains links that lead to specific pages. You should also add a sitemap so your visitors and web crawlers can easily find and index your content.
Use local search engine optimization.
Local search engine optimization is an important strategy for law firms. When people need a lawyer, knowledge and experience are the best qualities they are looking for. Apart from that, they would be looking for someone to practice locally.
A great way to help your business appear in local search results is to register it with Google My Business (GMB). When doing this, make sure that all of your details – name, address of your law firm, and any other contact information – are correct. When you list your company on GMB, it will also appear in Google Maps searches and in Google 3-Pack. The best thing about GMB is that it’s free!
A lot of content is already available on the Internet and you don’t want your website to be “just another website”. Give your site more authority through link building.
In this strategy, you can acquire links from other websites to your own. Just make sure that these websites are also producing high quality, authoritative content and relevant to your niche. Also, don’t forget about the internal links that will make it easier for your visitors to navigate your website. It also creates a hierarchy of information and supports the spread of link equity on your website.
Why hire a law firm SEO agency to implement your digital marketing strategies?
By now you can see how important SEO is to marketing your business. Although SEO looks like something that can be learned, the truth is that it is not easy and cannot be learned overnight. For this reason, hiring a law firm SEO agency is beneficial.
SEO agencies have a team of professionals that you can approach with your SEO needs. With their help, you can save time by experimenting which tactic works or not. Also, you can save your money on other expenses your law firm might need as SEO services are inexpensive.
Most importantly, they help you follow law firm SEO best practices.
Grow your law firm by incorporating SEO into your digital marketing plans. Properly running SEO will enable your website to rank higher on the SERPs, make you an authority in your industry, bring you potential customers and ultimately generate a higher ROI for your business.
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