Liubov Svezhentseva is Head of Marketing at Payeer, an international e-wallet

Since 2012, more than 20 million people around the world have chosen Payeer. Every day, thanks to Liubov and her team, around 5,000 new users register with the e-wallet. Liubov Svezhentseva is a top-class professional who has climbed all the steps of the career ladder. She confidently leads the marketing department of one of the largest electronic payment systems in the world.

Payment instruments like Payeer have only recently appeared on the market. However, their versatility, safety and anonymity have made them instantly popular. But the competition in the e-money market is fierce. Developing a company in the B2B and B2C area is a challenge that only a real leader can handle.

Liubov Svezhentseva has been with Payeer practically since the company was founded. In 2013 she started her career as a member of the support team.

However, the team soon realized that Liubov was smart and clearly had leadership qualities. She quickly built a relationship with all of the support staff. Also, she was always ready to help if someone was struggling with a task.

Thanks to Liubov’s empathetic and unobtrusive leadership, the support team has undergone a major professional transition. As a result, after only two years of work in the team, Liubov Svezhentseva was promoted to head of department.

It’s hard to imagine, but led by a delicate young woman, the support team has been handling more than two million requests from Payeer users from all over the world every day! However, Svezhentseva was able to arrange the processes so that the operation proceeded without serious difficulties. In addition, Svezhentseva’s innovations have increased the company’s level of service, making it one of the leaders in the world market.

By implementing new standards, Liubov was able to double the speed of processing requests and the Net Promoter Score (NPS) increased from a dismal 15-20% to almost 60%! In addition, by organizing the 24/7 operation of the department, she managed to contribute to the positive growth of the company’s rating in the global network.

When Svezhentseva was asked in an interview how she managed to change the way her department worked in such a short time, she answered:

– “A real interest in the customer’s needs is the true secret of success – anyone who works in customer service knows it. It’s the customer who comes to us with a problem, and it’s our job to listen to them and try to help.” In the end, the customer’s problem should be solved quickly and thoroughly.”

In 2015, Liubov successfully completed online marketing training and the company’s internal training courses. This allowed her to advance and eventually break into the marketing department. It is not difficult to guess that Svezhentseva also quickly became a successful manager there.

A talented and charismatic leader, she never rests on her laurels. She understands the importance of continuous growth and development. Liubov continues to work on her professional skills by taking renowned courses such as Anti-Money Laundering & Compliance, IT Security and Risk Management, gaining new experiences and knowledge that she later successfully applies in her work.

Despite her busy schedule, Liubov finds time to create materials that will help specialists in their work. Recent work includes analytical research on the payment market (non-bank) as well as methods to combat online fraud (fraud) in electronic wallets / payment systems.

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Apart from that, Payeer’s top manager had to open branches in different countries more than once, train the employees herself and introduce new working standards.

Consistently show high effectiveness no matter where in the world it was located, Lyubov eventually became a director at one of Payeer’s companies.

Currently, under the leadership of Liubov Svezhentseva, there are two dozen talented, professional staff working tirelessly to promote Payeer e-wallet in Europe, Asia and Latin America.

But even as a director, Liubov has not let down the people she started with. Despite living in Italy since 2022, she still leads Payeer’s marketing department and combines her work with her role as account manager. In her free time, Liubov travels, learns new languages ​​and discovers new cultures.

Payeer employees agree that Liubov Svezhentseva is a role model for Payeer. And what is that if not a genuine recognition of your merits in your professional field?