Optimizing your content for search engines is still important in 2021. Almost 70-80% of business owners rely on traffic that comes from organic channels. If you can do it right, your website’s organic traffic will definitely increase.
As SEO is constantly evolving, you should know about the latest updates in order to get the most of it. This guide can help you adopt the latest trends in search engine optimization.
Here are the top 5 SEO trends to follow in 2021:
1. Increased role of artificial intelligence in search engine optimization:
AI plays an important role when it comes to Google algorithms. From the day RankBrain was launched, the way Google’s ranking factors changed. SEO is no longer just keyword filling.
Google is now working to achieve the best possible user experience by implementing AI in its algorithms. Conversely, you should use AI in the coming days to get the first page position on SERP.
Ways to Implement AI in Your SEO:
Discover the possibility with the help of AI-driven SEO tools:
It takes a lot of time and effort to discover it manually. Tools can help you identify the most appropriate keywords, content, and other ranking opportunities in a second. That way, you can create a perfect content strategy.
Optimize your content with AI:
Optimizing the content based on keywords, internal links, titles and meta-descriptions is still important, but you need to take some additional measures for the users. Here are some things to check when optimizing content with AI-based tools:
- Use clusters to create an appropriate format for content.
- Use of appropriate LSI keywords.
- Content without punctuation and grammatical errors.
- No misspellings.
- Restricted use of passive language.
- With a shorter sentence.
- The use of suitable transition words.
Optimizing content for voice search:
If you notice the search graph, you will find that the voice search percentage is increasing every year. The maximum voice search depends on questions. There are several tools available in the market that will allow you to provide the full details of the questions asked by users. You can choose the best of them according to your niche and create a content strategy.
2. More value for mobile-friendly websites:
Did you know that Google-enabled mobile-first indexing happened in 2019? This means that Google will primarily look for the mobile version of the content for ranking and indexing instead of the desktop version.
According to CNBC, more than 72% of users will access the internet with their smartphone. I hope this statistic helps you understand why Google is now more interested in the mobile device than before.
Use this google tool (https://search.google.com/test/mobile-friendly) to check if your website is cell phone safe or not. Another important resource is the Webmaster’s Mobile Usability report.
Check out the mobile loading speed of your pages and the compatibility of your pages’ design.
3. Use content that conforms to the Google EAT principle
EAT refers to expertise, authority, and trustworthiness. If someone follows this guideline, there is a better chance of their website being rated. Although Google published this policy back in 2013, this is a reminder as the maximum number of content creators does not adhere to this rule.
It is the high level of knowledge in a particular niche. Always write the topic if you have experience with it. Some specific niches such as finance, medicine, law require qualifications or training. A lawyer cannot write the remedies for itchy skin.
Authority here means standing. You have to create it to get Google’s favor. This is a long-term effort. It cannot be built overnight. If you are referred to by some other sources, it suggests a positive reputation. Ex. If you search for “SEO Guide for Beginners” on Google, you will find sites like MOZ, AHREF and SEARCHENGINEJOURNAL in the top 5.
You can’t beat them by posting better content than these sites on your annual blog. They have already built the authority of their respective brands. They’ve been publishing content on SEO for more than a decade, and many websites refer to them when they need to link to useful resources.
It’s an umbrella term that covers things like legitimacy, transparency, and accuracy. It’s pretty relevant like authority. Use appropriate confidence signals, e.g. B. using the secure transaction method and HTTPS when using your website for a transaction, taking full responsibility for the content and images used on your website, full support and contact information, and websites verified by an organization.
4. Implementing Google Schema Markup in content:
Who wouldn’t want to display their content or product as a rich snippet on Google? Users love to see this snippet result on SERP. To enable it you need to use the correct markup tags provided by schema.org. Article, book, product, and recipe all of these things have a unique code that you should use. These tags tell Google the full details of your product or content.
You can use schema markup by using plugins like Yoast SEO or Rank Math. Another option is to declare the tag in the Google Tag Manager. After using the tags you can check your page with this tool: https: //search.google.com/structured-data/testing-tool/u/0/. You will find bugs if there are any.
5. Image and video will play a huge role in the search for the coming year
Searching for something and changing the tab to pictures in the search bar increases dramatically. People want information without wasting more time and Image is the perfect solution for that. Each image contains the link to the source page in the image search area. If the user needs more information, they can click the link and read more. That means another source of traffic.
Use relevant and unique images. Don’t miss the opportunity to properly optimize your image (title, alternative text, description).
Another important point is the use of videos in content. In particular, your content is of the “How to Make”, “How to Fixing” type. If you search for “How to fix DILL files missing,” you may find content with a video in the top search results.
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