How to Market a Business on Instagram – The Right Way

Instagram has become an important marketing platform with more than 25 million companies around the world. This popular social media site is used by 72% of teenagers around the world. Growing your business on Instagram isn’t always a stroll in the park, however. You need to spend a lot of time learning about various social media marketing techniques and then implementing them that will suit your brand.

Instagram has a wide variety of marketing tools that can help you increase its number of followers and improve sales. Business owners can reach thousands of potential customers more easily by using a few simple IG marketing tricks.

Here are 4 ways you can properly market a business on Instagram:

  1. Switch to Instagram for Business

If you are currently using your personal IG account to market your business it may be helpful to convert it into a company profile. Instagram for Business offers numerous benefits that online marketers can take advantage of. For example, users can easily create and post Instagram ads without relying on Facebook’s marketing tools. Using a company profile also makes it easier for your followers to get in touch and make inquiries using the contact button. As the icing on the cake, users can enjoy all of the benefits Insights – an IG analytics tool that provides detailed statistics on how followers interact with your posts.

  1. Buy real Instagram followers

Growing your brand on Instagram can be a real struggle. If you are struggling to get more followers and increase sales on IG, consider buying Instagram followers from a verified website. There are numerous ways to get followers, views, likes, and even comments for your Instagram account. In fact, Bumped has this guide that will help you choose the best websites to buy Instagram followers for. This gives you a competitive advantage and increases your business significantly.

  1. Partner with influencers

One of the fastest ways to increase your Instagram followers is through influencer marketing. Social media influencers are popular personalities who have already built a large online audience. They often use their charm and sympathy to advertise different brands. Influencer marketing is of course extremely effective, especially on Instagram – the key is to work with the right person. Make sure the influencer you choose to promote your business has a large audience. It is also important to discuss important topics such as how often your advertisements are shown and their rate of charge in advance.

  1. Create a branded hashtag for your business

Branded hashtags are effective marketing tools that can help you improve brand engagement and grow your Instagram profile. The easiest way to create an interactive brand hashtag is to capture your business slogan or brand promise. For example, if you run a bakery, you can add a hashtag #slicesoflife every time you post on Instagram. Every time users post on IG with your unique branded hashtag, they inevitably offer free advertising by introducing your business to other people. It is very easy to implement this effective marketing model and make it work for you.

When properly performed, the marketing techniques outlined above can help grow your business on Instagram in the right way.


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