A print-on-demand service that allows business owners to create custom designs for t-shirts, hoodies, and a few other products is what Printify is all about. Founded by James Berdigans, Artis Kehris and Gatis Dukurs, the company operates as a B2B marketplace connecting manufacturers with e-commerce stores. Printify makes it easier for store owners to focus on building their brands by taking care of mundane tasks like fulfilling orders — including invoicing, manufacturing requests, and shipping.
Ecommerce business owners can use Printify to print their designs, logos, art or photos onto clothing, accessories, stationery, jewelry, home decor, etc. and then sell them directly through their own online marketplaces.
Printify received a $3 million investment in 2019 from Bling Capital, founded by Ben Ling, a former general partner at Khosla Ventures. Ling said, “Printify is perfectly positioned to enable the new trend of micro and boutique brands. Consumers and SMBs alike can benefit from Printify’s high-quality, affordable and fast printing platform – and create their own micro-brands.”
How does Printify work?
Printify’s process can be defined in five steps:
selection of products
The e-commerce business can choose the types of products they want to sell. It could range from coffee mugs, phone cases, t-shirts, etc.
Creating a draft
Printify’s design tools can be used to create desired designs that can then be uploaded – be it images, logos or other designs. Once this is done, it’s easy to adjust the design to the product, correct its size and placement on the product.
This step requires a bit of research as there are multiple providers. However, most send samples for verification.
Placement of the product on an e-commerce site
The entrepreneur only has to place the product on his website. Other commercial marketplace integrations can be used to speed up the process.
make the sale
This is the step that Printify performs for the company as it takes care of the order fulfillment.
How to generate income from Printify?
A Printify store generates income only when consumers shop there. There are a few steps entrepreneurs can take to increase their income on Printify:
Create a website
This option requires some financial investment, time and some other resources. It allows the entrepreneur to create his own space and organize it in his own way. It also allows the entrepreneur to have full control over how the consumer views the company and its product offerings.
Expand ecommerce footprint
Confining the company and its products to a single e-commerce site is counterproductive to its expansion and growth. Printify offers integrations with WooCommerce, eBay, Shopify, Wix, Etsy and more that expand horizons and presence. Each path opens the door to a whole new demographic of potential customers.
Develop a social media presence
That goes without saying. The large and willing audience on social media sites is a sea of possibilities. This is an effective communication tool that reaches the audience in no time.
YouTube is without a doubt one of the most popular and accessible video services in the world. It’s a great platform that’s easy to use to launch a Printify product organically. Printify gear may be worn during the video, which resonates with the audience without explicitly speaking about it. It also multiplies the possibility of a sale or an affiliation. All of this is in addition to becoming a YouTube Partner by fulfilling certain conditions and being accepted by the relevant governing bodies.
Blogging is a common way to generate public awareness and interest in a Printify store. They are popular because they are the focal point of the blog, rank higher through SEO, help audiences connect with the business, and generate income through affiliate marketing.
The target audience this video making app is targeting are young Gen-Zs. It’s a good idea to make a video series compatible with a personal skill or idea. It’s good for getting the attention of a large audience, which can then be directed to a landing page. Another idea is to showcase video content from store releases of Printify products and use them in some kind of story, plot or theme. The idea is to involve the audience. However, the app is not available in India. But users outside the country can definitely use the platform to get the maximum benefit from it.
One of the easiest things is to share the knowledge gained through the skills acquired through Printify. The experience and notoriety gained can be used to educate other prospective Printify users. This can also lead to a new idea.
Design unique graphics
If the entrepreneur has an art degree like a Printify store owner, this skill can be used to create personal designs that are unique, different, that are appealing, and that have an emotional connection with people. There are a few programs that can be used to create these designs.
Become a partner for Printify
Simply put, introducing Printify to customers is a process. If they choose to open their own Printify store, the affiliate earns a certain percentage of their annual sales. It is essentially the monetization of a zero income aspect.
writing or recording product reviews
This involves the submission of an expert opinion on a specific product topic. Customers are likely to purchase a product based on a Printify store owner’s review that demonstrates credibility and authority.
Run a competition
This contest may be time-limited to design a logo, propose an original inspirational quote, or any variety of other ideas that will help boost business. Winner’s prizes may include merchandise from the store.
The modern e-commerce ecosystem thrives on innovative thinking and a strong drive to succeed. As effective as these methods are, the more inventive the store owner gets to attract customers, the better the chances for business expansion and growth.
frequently asked Questions
Do I have to pay to use Printify?
No, you don’t have to pay anything to use Printify’s platform. Simply integrate your sales channel and publish as many designs as you like in your shop.
What websites does Printify work with?
Printify offers integrations with various websites. These are:
Can you make money with Printify?
One of the best ways to make money with Printify is by introducing Printify to customers. If they choose to open their own Printify store, the affiliate earns a certain percentage of their annual sales. This way, by helping others, you can make some profit from their overall sales.