Social media has become an essential and consistent part of our lives. It is impossible to imagine our days without them. From Facebook to YouTube, Instagram to Tiktok, Twitter to Snapchat, these social media applications have influenced our lives so much. Even when we are enjoying ourselves, most of us are secretly concerned about whether or not our photos are Instagram-worthy. We worry about our Facebook check-ins and so on. Social media not only influence our daily lives, but also have an enormous impact on markets and companies.
Influencer Marketing – Billion Dollar Industry
Brands have started paying social media influencers, especially Instagram influencers, to promote their products. According to a survey, brands are expected to spend around $ 10 billion on Instagram influencers marketing in the coming years. This includes e-commerce companies, apparel brands, mobile and automotive companies. In short, every business is looking for social influencers to promote their brands today.
This makes it the best time to get into this field as this market will be very saturated in the days to come. As you are reading this article, you may be wondering how to start your influencer career on your Instagram. No reason to worry. We have created simple and complete step-by-step instructions for you to follow.
Pick your niche
Choosing your niche is the most important factor if you want to be successful. In order to be noticed by the brands, you have to stand out. If you choose a niche that is preferred by most of the influencers, you won’t have anything unique to offer and you would drown in the ocean of influencers. Brands want to see uniqueness and creativity in everyday life too. Your main goal as an influencer is to become something extraordinary. (No pressure!)
Create an attractive Instagram feed
Unlike Twitter or Facebook, which are all about words, Instagram is all about visuals. Your audience and brands will attract your account more if your feed is engaging and attractive. Instagram is all about aesthetics. The best investment for your Instagram influencer account is to buy a good quality phone or DSLR camera. In good lighting, preferably daylight, try to capture high quality, non-pixelated and non-blurry photos for your feed. You need to edit all of your photos to create a consistent theme and aesthetic in your feed.
Captivate your audience
While Instagram is a platform all about photos and pictures, the importance of captions and words cannot be denied. Your audience or brands will only get the purpose of your feed and photos if there are written words. Brands expect you to market their products with both your photographic content and the caption. To attract both audiences and brands, you need to write beautiful and engaging captions. We don’t expect you to become a writer. You have to captivate your followers with your words.
To be a successful social media influencer, you need to attract an audience and increase your followers. This is only possible if you post regularly. Instagram has a unique algorithm. The more consistent and regular you are with the application, the more favor you will get from it. If you post your content and keep in touch with your audience regularly, Instagram will move your content further up their feeds. It’s a great way to get more followers because Instagram will add you to the suggestion list too. At the beginning of your influencer career, you need to seek help from tools like LeoBoost that can be used to empower your Instagram followers.
Hashtags are important to increase the reach of your content. Relevant hashtags can bring you 12.6% more engagement with your content. For example, you are a men fashion blogger. You can use any hashtags related to menswear, fitness, styles in your stories and posts. It increases your reach and brings you more followers and an online presence.
Get in touch with your target brands
Once you have enough followers (preferably 5000) you can hit your target marks that are in your niche. Don’t hesitate to contact Marken yourself. Brands are interested in influencers who are confident even when they have fewer followers. To attract brands, all you need is good, attractive content and a loyal following that is influenced by you.
We’ve mentioned all of the necessary steps you need to take to become a successful social media influencer. However, you need to go through trial and error before you can be successful.