Think about it, you’ve met two people, one of them is a normal repetitive person and the other is crazy or amusing. Which of these two people are you going to like and make friends with more? If your answer is the crazy casual person, you belong to the majority of people who have chosen to do it.
This is normal human behavior, looking for something that is different from the others. Something unique to the herd. This analogy applies not just to people, but to everything. By all I mean quite a few things.
Speaking of differentiating factors, let’s talk about something we are all always covered with. ‘Advertisement’. ‘Go anywhere and you will find ads’. This is not a movie dialogue, but it may be who knows the future? Most of the ads we see are general bull junk. The same repetitive things over and over again. Which of course most of us don’t mind.
We ignore most of the ads with the exception of a few iconic ads. These are the ads with crazy features! One of the trend examples is, for example, Cred ads. You really turn the air. This is an article about these ads and why Cred resorted to these ads.
What is creed?
Cred is a startup from 2018. Run by Kunal Shah and a smart team. It primarily rewards people for paying their credit card bills on time. The company is making headlines. From the unicorn to creating fun ads on the internet. Cred is a members-only club that only entertains a few people with a certain credit rating.
In its future it will become a big club of trustworthy people. People to whom money can be entrusted. This group can be created once or converted into many useful permutations. Imagine using it as a dating platform for people you trust.
For example, let’s say it’s a platform where people you trust get more and better discounts than others. In the long run, this is supposed to make everyone want to be trustworthy. So it rewards people who pay bills on time. In addition, she urges everyone to meet their obligations. This is the company’s ultimate goal, according to charioteer Kunal Shah.
Creed has been officially announced as the official partner for IPL. IPL is one of the most watched sports of all time. With the perfect mix of cricket, Bollywood and big money, IPL is in a league of its own. Although the franchise is loved for its cricket, it thrives on its winnings. Cred paid a large amount to be the official partner for IPL.
This is a little about the company. Now let’s talk about the campaigns. If you live online like most people have for the past year and a half, you need to know them. The company is pretty famous for its hilarious ads.
The Wacky Cred advertisement
When you notice everyone is talking about a funny ad, it’s safe to assume that Cred is starting the trend. The role shows celebrities doing weird and funny things. Activities that are not part of their normal behavior. We can call it anti-behavior. For example Rahul Dravid with anger problems, Kapil Dev the OG who behaves like Ranveer Singh. As strange as the ad may seem, it is you who now run the charts.
During the 2020 IPL, videos of celebrities auditioned for cred ads went viral. They were made thoughtful to encourage views. As mentioned earlier, Cred is a members only app. They kicked “Not everyone understands“As a slogan. The ads featured celebrities dancing and singing strange dance numbers in order to be selected. They were not selected because “not everyone understands”.
Getting top celebrities and singers to dance to hilarious songs made the campaign go viral. They’ll appear like you’re watching a fun meme video.
The concept behind the ‘Not everyone gets it ‘Ad
When we look at these ad campaigns we get a little perplexed. What is the purpose of these amazing ads? The answer is, to get as much attention as possible… Or to get as many impressions as possible.
The reason your funny bone tickles is because you remember it. However, if you look at the description of the video, you will see: “We are not in the advertising business, we are in the credit card business”, “Our search for the next ad continues, until then we have to do voice-over”. This subtly reveals the motif behind the company advertisements.
In general, the motive of any advertisement is to get the company’s message across to the public clearly and concisely. That is exactly what the “Celebrity Auditions” did. It showed that stars were not selected for the Cred display. That shows exclusivity… that is the foundation of the credit card rewards club.
Great for the good
Another campaign was filmed at the time of IPL 2021 and was also a hit. This time the slogan was “Great for the good“. Which simply means that Cred is great for good. Shift focus to rewarding good behavior. Because the company packs itself into a reward-generating app. This is exclusive to creditworthy people.
The campaign played celebrities in unprecedented roles. These went more viral than the previous ones.
One of the advertisements was shown Rahul Dravid “angry” in a street rage…
Another had Kumar Sanu sells insurance about singing.
The Kapil developer behaves like Ranveer Singh.
Neeraj Chopra goes into a frenzy over his own accomplishments and more.
All of these ad lineups were an instant hit. The reason is that ‘absurd ‘ behind these videos.
The concepts of these ads are unbelievable… That lays the foundation for the advertisement itself. It shows how incredible the Cred rewards are. It shows how amazing the idea of ”paying your generic credit card bills” and receiving rewards is.
This clearly communicates the idea of what the brand has to offer. Cred must offer rewards to bill payers. The fact that you are being given good behavior incentives is incredible. This marks the beginning of this campaign.
Effectiveness of Cred Ads
Effectiveness means the ability to achieve desired or intended results. It’s a medical term, but we use it in this context. The ads are doing well. You are perfectly capable of moving the trends here and there.
I mean, when you see Virat Kohli tweeting about an ad or posting Deepika Padukone on IG Subtitles:Indiranagar ki gundi hoon main“Or“ I’m the gangster from Indiranagar ”, that’s a bizarre Cred ad.
They are criticized by some for being too much, but the majority just enjoy it. You manage to cause a stir with great success. Your app has more than one crore installed as of now. All that remains is to see what this startup achieves on this scale.
Follow ups and downs from Cred Ads
So we’ve all read about how Cred does their own type of advertising. It has sparked a cult of whimsical marketing campaigns. For example, the Magicpin promotional video, which exactly follows the analogy of a Cred advertisement. The company came into play to figure out the point of apps that reward points.
The video contained comments, some criticized the Cred ad, and some appreciated the good parody. This clearly shows how the Internet Janta disagrees. Some criticize the pointless points that these apps offer. Some frequent users are good at getting better deals using these points.
The video aired on April 16. Here we are citing Kunal’s tweet posted the same day. It may or may not be related.
Cred not only makes tickling advertising, but also a social presence. The startup also focuses on content creation related to money and investing. They host a YouTube series called “On the money”. They also hosted a playlist called “Cred curious” in the past.
Visiting her Instagram handle will give you insane insights into how money and the economy work. In addition, they also run a blog of the same type. So ads are just the beginning to add a dash of quirk.
These ads are both criticized and praised for their particular nature. If we notice any skewness in the data, we will find more praise than criticism. As our attention spans shrink, we want concise information. This is when meme marketing comes to mind. Some people like to follow the trend, while companies like Cred like to reinvent the wheel.
With every advertising campaign, Cred raises the bar higher and higher. Whatever you do in the future, “Paying your bills with CRED is spot on.” So far, they have been quite successful in meeting trustworthy people. This is a good view of their goal as well as the ongoing efforts to build brand equity. So the next time you see a celebrity going in a frenzy, you know it’s a Cred ad.
Why does Cred advertise so much?
Cred invests in advertising campaigns to promote the use of the Cred app and the rewards that come with paying credit card bills.
Who are Cred’s competitors?
CRED’s main competitors are MobiKwik, PhonePe & Paytm.