Nowadays, many people are becoming popular with the help of social media. Whether children or seniors, people advance their careers with the help of platforms such as YouTube, TikTok and many more.
Many small businesses today work exclusively with the help of social media platforms such as Facebook and Instagram. Whether it’s building your worn-out brand identity or reaching out to your target audience, these networking sites are a boon in this day and age.
There is one such gem that had no intention of becoming famous but is one of the most promising brands in India’s online cooking community today. From a simple housewife to the star of the cooking world, blogging and YouTube have changed her journey. Her name is Nisha Madhulika.
|job||Chef, Youtuber, blogger|
|Training qualification||Graduate of Science|
|Net worth||$ 4.47 million|
Early life of Nisha Madhulika
Nisha Madhulika is one of the most renowned chefs in India. She is known for her exceptional cooking skills and recipes. She started her career with simple recipe blogs, but is now also a renowned restaurant consultant. Her recipes and cooking tips are added to publications such as Indian Express, Amar Ujala, Dainik Bhaskar and Times of India.
She was born on August 25, 1959 in Noida and completed her education and training there herself. She later married MS Gupta. Nisha lives in Delhi with her husband and their two children. After they got married, she started helping her husband in his business.
The rise of the YouTube star
Nisha Madhulika was happy to help her husband for many years, but was not satisfied with her work. She suffered from void nest disorder when her children moved out when they were growing up.
That was the turning point in her life when she made her first YouTube video in May 2011. Your channel was called Food and Recipe. Every month Nisha received more than 1 million views for her videos and in just a few years she reached 3 million subscribers. In 2018, their videos had around 769,636,028 views. She has over a hundred recipe videos on her YouTube channel.
In 2013, Nisha starred on YouTube for participating in an action called “Help women get online“. Nisha became popular in 2014. She played at Vodafone “Women of pure wonder“Coffee table in 2016. The following year, Nisha was named Top YouTube Culinary Content Creator at the 2017 Social Media Summit & Awards.
She was also featured in an interview broadcast on Lok Sabha TV for the initiative run by YouTube – #seesomethingnew. Nisha was also listed as India’s Top 10 YouTube Celebrities from the ET… later that year she also received an award for Top YouTube Cooking Stuff Creator. Today she is featured in various magazines such as India Today, Bloomberg, Economist and many others.
A day in the life of Nisha Madhulika
Nisha starts the day healthy, with her tea and morning exercises. She cooks meals like breakfast and lunch in the morning and looks after her home like any other housewife. After that, Nisha enjoys capturing images of the food she’s been preparing. In her afternoon free time, Nisha writes and publishes blogs.
Nisha loves to write blogs, recipes, and YouTube videos. During the day, she also attends online events, appears on various cooking platforms and takes part in various events.
Accept challenges throughout the journey
In her early days, Nisha didn’t get a good response from her blogs, but she consistently continued her hard work and over time her blogs and videos grew in popularity. Nisha initially published all of her content (blogs and articles) on a WordPress platform called Khana Banana. She was struggling to manage this platform as it already had 100+ blogs and kept growing, so she asked her son for help.
Nisha’s son created a website for her called nishamadhulika.com. Here on this website it was easy for them to interact with the audience and reach out to their recipe readers.
When she wanted to create the YouTube videos, she didn’t have enough resources either. She didn’t have a proper studio or equipment. Nisha tried to shoot videos in different places like the kitchen, the dining table or small facilities in the hallway, but the main problem with these video shoots was the unbearable heat, background noise and discomfort. But prostitutes don’t give up, and neither does Nisha Madhulika.
Then she did a little setup by putting tables together in an upstairs room and today she has a whole team helping Nisha make videos, edit them, publish them and manage her YouTube channel.
Nisha Madhulika’s stormy success
Persistence, hard work and dedication all helped Nisha become a YouTube star today. Nisha has more than 12 million subscribers on YouTube, 5.2 million followers on Facebook and more than 1700 videos published on various platforms. She has also consistently published thousands of blogs and articles. She took the timely opportunity to start a YouTube channel and start working on social media to showcase her talent to the world.
Nisha has always been an honest food blogger. She always presents her food as it is, without false presentations. Her recipes are liked by the audience because she uses readily available ingredients in her recipes and is easy to cook.
She keeps the audience as her priority and publishes and therefore makes the recipes that her audience wants to make through the comments section. Nisha says her goal wasn’t to make money or monetize her channels, but when a person does a good job with sincerity and honesty, money flows automatically.
For women like Nisha Madhulika, age is just a number. She is a lady who found her passion through YouTube. Nisha loves to keep experimenting, reading and preparing food. As the epitome of honesty and decency, Nisha is an inspiration to many housewives who love to cook and pursue their love of food as a passion.
What is Nisha Madhulika’s net worth?
Nisha Madhulika has approximately $ 4.47 million in net worth.
Who is Nisha Madhulika?
Nisha Madhulika is an Indian cook, YouTube personality and restaurant consultant.
How much does Nisha Madhulika earn on YouTube?
Nisha Madhulika makes around $ 1.9 million from YouTube.