Thrasio-style e-commerce roll-up startup Evenflow has acquired Rusabl, a three-year-old e-commerce digital-first brand in the sustainable category.
With this takeover, Rusabl founder Mayank Jain joined the startup as a full-time employee in order to build up the sustainable category through further product launches.
This is Evenflow’s second acquisition in a month, having acquired an online brand in the baby proofing category called BabyPro last week.
Evenflow was founded in 2021 by former Uber manager Utsav Agarwal and aggregates third-party providers on e-commerce platforms such as Flipkart and Amazon.
Read more Evenflow in Thrasio style acquires Rusabl, based in Chennai, from Trickypedia.