Regardless of the size or type of your online store, you face challenges when it comes to attracting and retaining customers. With so much competition and high advertising costs, it’s getting harder and harder to make a profit.
If you want to successfully attract and convert potential customers, having your ecommerce marketing strategy right is critical.
To help you, we share 6 strategic keys that will increase your sales.
Build a mobile app
With the popularity of smartphones and other mobile devices growing, creating an app for e-commerce has become more of a necessity than an option.
Building a mobile app makes perfect sense as that is where the majority of customers are located. In developing countries, almost 90% of the population owns cell phones. Mobile devices have overtaken the desktop as the primary means of accessing the web. The advancement of services like mobile wallets and money transfer means people are now keeping money on their mobile devices and using them for shopping.
But how can you create an app that will help increase sales? Believe it or not, this isn’t as hard as it sounds. An app builder allows you to create an app in just a few hours with no coding skills to improve the design of UX by putting your online store in the hands of your customers.
Rely on SEO
SEO is vital to the success of a modern business, not only because it can improve your online visibility, but also because it can help you increase sales by drawing more organic traffic to your website. However, SEO consists of several elements. Some of the key points to focus on if you are looking to increase sales are:
- Research and implement keywords
- Produce useful and engaging content
- Use social media to grow your audience and build relationships
- Make sure your online strategy is optimized for mobile devices
- Focus on local SEO
SEO takes time and patience to get results. That is why you should consider hiring a company that provides SEO services for ecommerce. SEO professionals create and maintain a comprehensive strategy that includes all of the elements listed above to ensure you see a sales boom.
Use social media
Nowadays people use social platforms to find products, but also to share and receive feedback. This makes these networks an ideal place to reach potential customers. However, different social media platforms offer different options and require certain strategies to drive traffic to your online store.
When creating your campaigns, make sure that you are using “the voice of the customer,” meaning that your copy is tailored to the wants, needs, expectations and weaknesses of your target customers. Also, be sure to implement social media sharing buttons on your ecommerce website so your visitors can share content.
Finally, use social media to provide answers to customer questions. This is a great way to increase sales. The more attention you pay your followers, the more likely they are to want to buy from you. Providing efficient customer support through social media can also lead to unwanted feedback from among users themselves. This is a type of promotion and brand awareness that you just can’t buy.
Show customer testimonials
Customer feedback is more important than ever, so you can use your satisfied customers as a powerful marketing weapon.
Having a large number of happy customers is more efficient than hiring the best writer in the world. So be sure to include positive reviews and testimonials that confirm how impressive you are. These can be displayed on your landing pages, product pages, homepage or pricing page.
Including trust, signals can also be a great way to increase sales as they help make potential customers more aware of your brand. If you have professional accreditations, make sure they appear in the front and center of your ecommerce website.
Use email to promote your shop
For many ecommerce stores, email marketing is the backbone of communicating with customers and one of the best places to advertise. According to a report by GFK, one of the reasons people buy online is because they get low prices. Promotional emails are a great way to retain customers and bring them back to your online store.
Some of the most common promotional emails that grab people’s attention are Free Shipping, X% Off, etc. Such discounts and specials are especially effective during celebrations like Christmas, Cyber Monday and Valentine’s Day when the People want to shop more than usual.
Reduce the task of the car
Did you know that for every 100 customers who visit your online store, up to 70 will leave their shopping carts? Prices and unexpected fees are some of the main reasons shoppers abandon their shopping carts. If shipping costs or taxes are added to their order at checkout, or if they find the same products at a cheaper price in your competitor’s stores, they’ll leave your website.
How do you prevent this from happening? One of the most efficient ways to reduce cart abandonment is through follow-up emails. Here are some tips for optimizing shopping cart exit emails:
- Get the customers noticed by using great copies, headlines and pictures.
- Remind them what is in their shopping cart. Show them what items they gave up.
- Keep their products for them even when your inventory is low.
- Send them a discount code to motivate them to complete the purchase.
Increasing sales is the primary goal of all companies, large and small. Choosing the right strategies will depend on the type of ecommerce business you have as well as your target audience. However, these 6 ecommerce marketing strategies are a great starting point to get more profits.
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