Statistics show that nearly 70% of Americans shop online. And almost half of them bought their first item on Amazon. Whether you run an independent business or run an Amazon FBA business, there is no denying that now is the best time to sell online. As more and more people discover how convenient online shopping can be, online stores both small and large can find their audience and build a profitable business.
However, with a larger audience, competition increases. So if you want to stand out from the crowd, you need a comprehensive marketing strategy to promote your business online.
With that in mind, let’s take a look at some of the best ways you can grow your business in 2021 and beyond.
Take audience research to another level
Audience research isn’t the most fun part of running an online business. However, in most cases, this can have the biggest impact on how successful your marketing efforts are.
That’s because whatever specific strategies you end up using will only work if you’re targeting the right buyers in the first place. You could have the best news in your industry and still fail if the people in front of you aren’t interested in it at all.
And that doesn’t mean settling for just a vague idea of the people who might be interested in what you have to offer.
Instead, you need to be ready to speak to your real customers and get to know the people who make up your best customers.
This way, you can avoid making assumptions about your sales strategy and make informed decisions about every part of your marketing.
But how can you get specific answers straight from your customers? The simple answer is: by talking to them!
The best thing to do is to schedule a few interviews with some of your best clients. Make sure they are the type of customers you want to attract as you will use the knowledge you gain to compose future marketing campaigns.
Ask questions about their experience with your brand, why they picked you, what they like best, and what they would like to see improved. Pay attention to the language and the specific words they use as this can help you write the most compelling copy that will stand out from the crowd and speak to your audience in a language they can relate to.
In addition to running interviews, you can send a survey to your subscriber list, or even add a survey to your website to get specific answers about something you want to review.
The questions you ask are meant to help you make more informed decisions, as all of these efforts are only worthwhile if they translate into more sales.
Use lead generation tools
Lead generation tools are becoming more common, and solutions like Zoominfo are used across industries. In fact, there are more than a dozen Zoominfo alternatives that are also hugely popular, making this type of software much more accessible to businesses of all sizes.
But why should you use lead generation tools in your company?
The main reason is obvious: with better tools, you can get better results, increase your ROI, and make the work of your sales teams much easier.
But there is more to it than that.
It can help you streamline various processes in your business so that you can completely eliminate practices like cold calling and make any interaction with a prospect much more informed and useful.
With lead generation tools, you don’t have to guess what your customers want or where they are. These tools can provide valuable insights that put you in a much better informed position that you can use to build authority.
For ecommerce stores, lead generation tools can help make the most of site visitors, providing them with more timely and engaging news, and various incentives for them to stay on the autopilot and buy.
Create content that showcases your brand
No matter what type of online business you run, a comprehensive content marketing strategy should be high on your list of priorities.
Contrary to what some marketers may still believe, content marketing isn’t just filler text on your blog that you can use to improve search engine optimization. Sure, it plays an essential role in improving your rankings, but content can do a lot more than just that.
For one, content can help you stand out in a crowded market and quickly build your brand’s authority.
If you know your audience well (which you can do with audience research), you can use that knowledge to develop hyper-targeted and relevant content that addresses the core of the biggest problems your ideal buyers face.
You can demonstrate your expertise, build trust by providing helpful advice, and gently position your products as the best solution in a situation.
If you have multiple products, you can even help people figure out which one best suits their needs. This not only leads to more sales, but also improves customer satisfaction.
Use influencer marketing
Influencer marketing sometimes gets a bad rap. But when done right, it can still be one of the fastest ways to increase sales in just a few hours.
If you can find the right influencer and come up with an appealing offer, you are immediately put in front of an army of loyal followers who are very likely to be interested in your offers, especially since you will be recommended by someone they like and trust.
At the same time, the costs of running an influencer campaign can quickly pile up if there is no return. You can increase your chances of success by identifying the goal of your campaign. For example, if you have a new product launch that you want to be noticed, think about the type of audience and type of message that best fits that product.
Then look for influencers with the right audience and voice to get your message across. Remember, you don’t have to work with A-list influencers with millions of followers as there are plenty of micro-influencers out there who can be just as effective and much cheaper.
When you have a shortlist of candidates, negotiate the terms, develop the position together, and carefully track the results so you can make adjustments next time.
This year is a great time to be an online business as even small businesses have plenty of opportunities to promote their products.
The above strategies can help you steadily grow your brand’s presence while keeping your marketing budget in check, as all of the methods are relatively easy to scale.
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